Soon thereafter the American Folk Music Boom began, and Rico recalls that his father’s shop made banjos and retrofitted a lot of banjo necks on other brands. Probably only about 300 of these acoustics were built. Di Marzios and Self-Distribution Rico next turned to using Guild humbuckers, but these again required disassembly. I drew a weird curve and said ‘I like that.’ The result was the Mockingbird. This is inaccurate; it’s not a “copy,” however, the idea for the Bich actually began with a Dave Bunker design idea. Rich’s most popular designs, the most commonly seen being versions of the Bich. The largest hole started at around 2″ in diameter and progressively got smaller until the smallest hole on the horn was ? Also in the NJ Series were the ST, Mockingbird, Bich, Ironbird and Warlock which were built in Japan and assembled in California. From 1990 to 1993, Bernie Rico had no control over B. Rich guitars, although he continued to own the name.
“Prior to 1964, we also converted a lot of Martin guitars to 12-strings because Martin didn’t make 12s before ’64.” Rico also remembers building some steel guitars during those early days, as well. Rich name came from Bernie’s friend Bobby, although all the parts were actually just Anglo adaptations of his own family’s names. Electrics In 1968 Rico built his first custom electric solidbody. Rich was able to obtain Gibson pickups, and the earliest Riches used Gibson humbuckers. Finally, in around 1974, Rico called Larry Di Marzio and asked him if he could make four-lead, dual sound humbuckers. The first Mockingbird was a short-scale bass.” Bichin’ Guitars “We were on a roll,” continues Rico. The resulting guitar was a sort of squared off Bunker guitar combined with elements taken from the Eagle. One of the first Biches went to Joe Perry of Aerosmith in October of ’76. Rich guitars were neck-throughs, however, some of the main models were also built with bolt-on necks. Rich Bich was the last new design until the introduction of the Warlock in 1981. In 1988 Rico licensed the Rave and Platinum names to Class Act, and they essentially took over importing, marketing and distributing the foreign-made lines. After almost three decades of continuous guitar-making, the idea of a well-paid vacation without worrying about the rent sounded good, and Rico licensed the B. Rich name to the new outfit for a three year period, during which time American-made B. Mason Bernard However, as with most people devoted to their craft, Bernie Rico’s vacation was short-lived.
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