One of the brand’s most famous moments was when it was featured in the 1979 film, Breaking Away, in which identical Roadmaster track bicycles were used by competitors in the yearly iconic Little 500 bicycle race at the University of Indiana Bloomington.
After two decades of growth AMF started to struggle with management, profitability, and product quality issues and in 1983, AMF sold the assets to a group of employees who later in 1987 sold the company to a business investment group.
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Roadmaster manufactured two wheeled bicycles and children’s vehicles, sidewalk bikes, pedal cars, ride-on toys, tricycles, garden tractors, wagons and playground equipment.